• Xiaomi Rises To The Top

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Xiaomi Rises To The Top

“Xiaomi’s Android smartphone models are wildly popular in the Chinese market and it shifts millions of them every quarter through its extensive online and operator channels. Xiaomi’s next step is to target the international market in Asia and Europe, where it will have to invest big money to familiarize western consumers with its unfamiliar brand name.”

Chinese smartphone manufacturer Xiaomi has become the world’s fifth-largest (smartphone) brand for the first time ever. Research firm Strategy Analytics described it as a “star performer” for capturing a 5% share in the global smartphone market after shipping 15.1 million units.

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