Mighty Things

For the Connected World

Google’s Toothbrush Test

“At the heart of the disconnect between technology companies and banks is the belief among many tech executives that some advisers simply do not know what companies like Google and Facebook are looking for.”

According The New York Times, Google, for example, doesn’t depend as frequently on big banks to decide whether a major merger or acquisition is worth it. Instead, Google’s Larry Page uses the “toothbrush test”: “Is this something you will use once or twice a day, and does it make your life better?”

Google’s toothbrush test highlights the increasing autonomy of Silicon Valley’s biggest corporate acquirers — and the marginalized role that investment banks are playing in the latest boom in technology deals.

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