Mighty Things

For the Connected World

The Boy Who Beeps

GE speaks the language of industry, hence ‘The Boy Who Beeps.”

The ad, called “The Boy Who Beeps”, is designed to show the evolution of GE’s two-year-old Industrial Internet business, bringing together software, analytics and machines to serve industries including health care, energy, transportation and other vertical markets.

The two-minute spot by BBDO New York is being presented more of a film than as a commercial. A baby is born and communicates by beeping. As he grows up, he learns how to manipulate machines with his beeps, from moving toy cars to changing traffic lights. It’s a wonderful story about a very special boy who is channeling what GE stands for.

Unusual. Bold. Captivating.


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