Mighty Things

For the Connected World


This week, Apple began airing a new television commercial called “Strength”, focusing on fitness accessories and apps for iPhone 5s. The ad showcases seven popular fitness apps and accessories to suggest how users can use the iPhone 5s to increase their health.

Like the previous “Powerful” spot in late April, the ad ends with the tagline “You’re more powerful than you think”.

Apps and accessories featured in the spot include:

  • Wahoo Fitness, an running/cycling/fitness app with support for Wahoo Fitness sensors
  • Zepp Golf, a multi-sport motion sensor to analyze your swing in 3D
  • Misfit Shine, a companion app for an elegant, all-aluminum activity and sleep tracker
  • SprintTimes, a photo-finish software for coaches
  • Nike+ Running, an app to track your runs with in-run audio feedback
  • miCoach, an app to fine your technique using the miCoach ball
  • Health Mate, an app to track your daily activities and connect with Withings line of health trackers.

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