Xiaomi is fast and restless.
In less than a year, the Chinese smartphone giant has released a smart TV, a blood pressure monitor, a fitness band, an air purifier, smart lightbulbs and many more smart home products. This week at the Mobile World Conference, Xiaomi unveiled its newest toy, a GoPro like sports video camera dubbed YiCamera.
Never mind that the YiCamera is killing GoPro’s specs, it’s also incredibly cheaper with a $64 price tag. On paper, the YiCamera not only offers better resolution but also better storage, all of this at a fraction of the cost of its GoPro rival.
Quite frankly, we’re not surprised. Xiaomi has made a name for itself by putting out hardware with incredible specs at insanely low prices thanks to razor-thin margins. If smartphones and tablets are what Xiaomi is best known for, the company is not loosing steam in the battle of the Internet of Things.
Interestingly enough, Xiaomi didn’t make the YiCamera. Xiaomi has struck partnerships with several gadget makers to offer a wider array of devices under its popular brand name, showing the company’s ambition to move beyond the smartphone market. The Internet of Things is disrupting everything and Xiaomi clearly intends to lead the emerging connected world by grabbing market share in China today, and overseas tomorrow.