Mighty Things

For the Connected World

The Watch Is Coming

The Watch is coming. 4.25.15.

Today in San Francisco, Apple officially lifted the lid on the Apple Watch, which will start shipping on April 24.

“We want the world to know the Apple Watch is coming.” – Tim Cook

While the Apple Watch has been billed as a fashion statement during the presentation, we believe it is a rational step to furthering Apple’s IoT ecosystem. In the coming days and weeks, we’ll come back on this perspective as well as dissect some of the most interesting use cases of the device. But, for now, just enjoy the first TV commercial for the Apple Watch. The ad borrows from the past with its instantly recognizable style, and it looks great.

One last thing (just for our curiosity): are you planning to buy an Apple Watch? Why? Or why not?

Your thoughts, please

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