GE speaks the language of industry, hence ‘The Boy Who Beeps.”
The ad, called “The Boy Who Beeps”, is designed to show the evolution of GE’s two-year-old Industrial Internet business, bringing together software, analytics and machines to serve industries including health care, energy, transportation and other vertical markets.
The two-minute spot by BBDO New York is being presented more of a film than as a commercial. A baby is born and communicates by beeping. As he grows up, he learns how to manipulate machines with his beeps, from moving toy cars to changing traffic lights. It’s a wonderful story about a very special boy who is channeling what GE stands for.
Unusual. Bold. Captivating.