In a world of connected products, even a bottle of whisky needs to disrupt itself. Meet the Johnnie Walker smart bottle.
The innovation, created by Thinfilm in collaboration with Diageo Technology Ventures, uses printed sensor tags featuring Thinfilm’s OpenSense technology to detect both sealed and opened state of each bottle. In other words, the smart bottle can verify for you that your 12-year-old bottle of scotch has never been opened before. The tags and the sensor information they contain will also allow Diageo to send personalized communications to consumers who read the tags via NFC to their smartphones.
For Diageo, a world leader in beverage alcohol, the Internet of Things is already a big focus. The idea is to connect physical bottles with the digital world, building a layer of data and services around every Diageo product sold.
Within close proximity, there’s a huge amount of digital interaction going on and digital information being consumed – so the marketing, branding and information about a product can no longer be confined to the actual real estate of the bottle itself.” – Venky Balakrishnan, global vice president of digital innovation.
The technology also allows Diageo to track bottle movements across the supply chain, in-store and to the point of consumption, with the sensor tags remaining readable even when the factory seal has been broken. This is a very cost-effective protection (only tens of cents to the cost of a bottle) to ensure the authenticity of the scotch.
The prototype bottle will be on display next week at Thinfilm’s booth at Mobile World Congress in Barcelona.