Caesars Entertainment partnered with WeChat to showcase a number of Internet of Things-enabled suites at Caesars’ latest resort on the Las Vegas Strip, The LINQ Hotel & Casino during CES.
While WeChat is originally a messaging app, it took on new meaning in those new smart hotel rooms. Visitors could use an app inside the WeChat platform to initiate the experience, including controlling connected dimmable lights, blinds and curtains, thermostats, door locks, smart plugs, and more. The connected suites are the first of many such hotel rooms from Caesars catering to overseas Chinese, a burgeoning segment of affluent tourists.
“At the pace at which mobile and wireless technologies are advancing, we believe that consumers are increasingly demanding for a connected and always-on hotel room experience.” Tariq Shaukat, Caesars Entertainment’s CMO.
The possibilities are very exciting. Smart hotel rooms are just the tip of the iceberg. They are also perfect to introduce the concept of connected home to people who are unfamiliar with the Internet of Things.