• Mighty Things | GE Healthcare China
  • Mighty Things | GE Healthcare China

Mighty Things

For the Connected World

GE Healthcare China

With the largest and fastest growing mobile user population in the world, China is a critical market to lead the mobile healthcare revolution. As one of the world’s most respected providers of transformational medical technologies and services, GE Healthcare commissioned Phonevalley and Mighty Things to develop a complete 12-month mobile marketing roadmap for its business unit in China.

Our team took a deep dive into mobile trends, competitive landscape, existing internal initiatives, and stakeholder interviews from marketing management and key PNLs.

We also designed specific personas of key decision-makers in what will be GE Healthcare’s future mobile fabric.

Client

Ge Healthcare China

Services

Competitive insights, persona development, stakeholders interviews, market and trends research, SWOT analysis, vision, and roadmap strategy