Mighty Things

For the Connected World

Nike Genealogy Of Innovation

Nike recently tapped Shoreditch-based Golden Wolf to bring its “Genealogy of Innovation” campaign to life. Coinciding with the 240-page book of the same name, the film goes all the way back to Nike’s humble beginnings, cramming 43 years of innovation, 7 films and 200 shoes into a piece that’s less than two minutes. Enjoy!

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