Mighty Things

For the Connected World

Big Data Can Be Fun With Nike+

How will you outdo you in 2015?

In an era of data visualization, wearable technology and the “connected self”, Nike is showing to athletes across the United States and Canada that big data can be fun. To celebrate their year of activity and challenge athletes to outdo their 2014 accomplishments, Nike is creating a series of unique, personalized animated films for the most active Nike+ athletes.

“Our Nike+ members accomplished some amazing things in 2014, and we wanted to inspire them to push for new goals and opportunities in 2015 by sharing some of the magic behind their data in an artistic and unexpected way” – David Schriber, Vice President, North America Brand Marketing at NIKE, Inc.

Over 100,000 Nike+ members across Nike+ ecosystem (Nike+ Running, Nike+ Training Club and NikeFuel) will each receive a personalized one-minute film designed by French illustrator-director McBess with content guided by their own Nike+ activity from 2014. Each of those individualized videos is created using location, weather, and individual Nike+ movement data during 2014.

The films are the first of a series of initiatives that will see Nike use data to help its members do more – whether they are attempting to run their first mile or complete their tenth marathon.

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