An emarketer “Mobile Women to Watch 2015“, Lucy is a mobile veteran of 15 years, with a unique business experience across China, Europe, and the United States. Lucy currently leads the mobile strategy and innovation practice of Digitas Health New York, helping the world’s top health and wellness brands reimagine the future of health. Lucy previously headed up the New York strategy practice of the largest pure play mobile marketing agency in the world (Publicis Groupe’s Phonevalley). She also built and led the China office of Phonevalley where she orchestrated award winning creative campaigns for L’Oréal and PUMA. Her active engagement with tech communities also drove her to bring Orange’s innovations to the Chinese market. Lucy received her MBA from Paris Sorbonne University and her Bachelor from the Shanghai University of Finance and Economics.