Mighty Things

For the Connected World

Every Day Is Day One

Everyday is day one when it comes to Samsung’s first surfing commercial.

In surf as in technology, progress depends on continuous leaps of faith. Every Day is Day One celebrates this common denominator.

Beautifully shot, the film captures the adrenaline of doing something new for the first time, the film uses the simple act of breathing as its spine. Each inhale reflects the anticipation of facing a new challenge; each exhale, the exhilaration and relief in having overcome it.

Created as part of Samsung’s global sponsorship of the Association of Surfing Professionals (ASP) World Tour, the ad includes a mix of beginners and seasoned pros like Kelly Slater, Stephanie Gilmore, Gabriel Medina, Johanne Defay and Mitch Crews. Segments were filmed in Iceland, Fiji, India and even the suburbs of New York.

A wave of emotion for Samsung!

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